Summer By Rail 2017
Rail Passengers Association
Goal:
Showcase the beauty and accessibility of U.S. destinations via passenger rail.
Promote train travel as a scenic and community-connected transportation option.
Challenge:
Compete for attention in a market dominated by air and car travel.
Highlight rail’s impact on communities nationwide.
Action:
Sent a paid intern on a month-long cross-country trip, stopping at 22 cities.
Shared daily stories on social media, interviewed passengers, and met with civic leaders.
Highlighted local culture, food, and attractions accessible by rail.
Results:
Ongoing annual campaign with strong organic reach.
Built a library of authentic content showcasing passenger rail’s value.
Major Cities/Stops
